Ensure product narratives and launch plans are informed by research insights, resonating with customers and continuously speaking to their challenges and pain points. Research: Partner with internal and external research teams to gain a deeper understanding of customers, competitors, and the market.Positioning & Messaging: Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations and more.Drive programs to acquire new users, improve their experience, and retain current customers. Develop messaging that demonstrates deep audience understanding to effectively sell, continuing to advocate for our customers, monitoring sentiment, and providing recommendations for new opportunities. Deliver best-in-class product education and communications that bridge the gap between customer experience and product development. Bring products to market that prove our unique value, vision, and leadership by partnering with cross-functional teams to expand global customer reach and awareness.
Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products and solutions, always connecting customer insights to roadmap strategy. This PMM will fill a critical role on the team, taking an early-stage product from pre-build to launch. As a Senior Product Marketing Manager on the Product Marketing team, you will partner with internal teams across product, marketing, communications, and sales to bring a universal search product to market in a fast-paced, high-impact environment.
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